Giving back to your audience and customer base is one sure way to connect them to your brand. The company “brand” becomes more than a label or name, but an actual community of people who identify with your story. Customer engagement here is key.Since the recession, consumers have been more emotionally inclined in how they choose to spend their hard earned money. Consumers won’t just throw away money, but would prefer that businesses earn their dollars. At least, feel as though they have.
Customer Service is obviously an important aspect of business, but we can learn from other customer service industries including one Huffington Post contributor who shared her experience working in a hospital caring for patients. Susan Kerr offers key takeaways from her time spent in hospitals which fall in line with how businesses should communicate and treat their customers.